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How Local SEO Can Put Your Twin Cities Business on the Map (Literally)

  • Writer: Sean Hornig
    Sean Hornig
  • May 13
  • 2 min read

If you own a small business in the Twin Cities, chances are your next customer is searching for you right now—but are you showing up? Local SEO helps your business appear in the places that matter: Google Maps, local directories, and "near me" searches.


What Is Local SEO? Local SEO (search engine optimization) is a strategy that helps your business appear in search results when people nearby look for services like yours. It’s about visibility where it matters most: in your neighborhood, on your block, or in your city.


The Power of Google Business Profiles Your free Google Business Profile (formerly Google My Business) is the cornerstone of local SEO. It powers your listing on Maps, helps you appear in local 3-packs, and gives users easy access to your hours, contact info, and reviews.


NAP Consistency (Name, Address, Phone) Google rewards consistency. Make sure your business name, address, and phone number are identical across your website, your Google profile, and other directories. Small variations can hurt your credibility with search engines.


Get More Reviews (and Respond to Them) Reviews matter—a lot. They don’t just influence customer trust, they also signal to Google that your business is active and valuable. Ask for reviews regularly, and reply to them (even the bad ones).


Use Local Keywords on Your Site Don’t just say you’re a "plumber" or a "coffee shop." Say you’re a plumber in St. Paul or a coffee shop near Summit Avenue. Add city names and neighborhood references to your site’s headlines, metadata, and content.


Get Listed on Local Directories Sites like Yelp, YellowPages, Chamber of Commerce directories, and even local blogs or magazines can strengthen your SEO through backlinks and citations. Think locally and link accordingly.


Want to Rank Higher in Twin Cities Searches? We specialize in helping small businesses get found by the people who matter most: their neighbors. Let’s optimize your local presence.




 
 
 

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